How to Leverage Customer Reviews to Get New Business & Why Local Business Reviews Are Important

Local business reviews

Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business.

How Customer Reviews Get Posted

There are many different online venues for customers to use to leave reviews of businesses.These sites include websites dedicated to reviews or business listings, such as Yelp, Google Places, Angie’s List, and the Yellow Pages. Other sites are designed as forums, allowing customers to review any product or service.

Identify which methods are most likely to be used by your customers, when leaving reviews of your product or services. For example, if you operate a restaurant or bar, your customers would be more likely to leave a review on Yelp or Google, but if you offer a service, such as a home renovation contractor, your clients are more apt to use Angie’s List or the Yellow Pages.

How to Use Online Reviews to Attract Customers

Online reviews help explain the benefits or disadvantages to purchasing a product or using a service. Part of the joy in online shopping is having instant access to reviews from other customers. The majority of consumers will look over at least a couple of reviews before making a purchase, even if these reviews are provided by the website they are shopping from.

Depending on the website platform you use, there may be a plug-in or add-on that allows you to display customer reviews from popular review sites, such as Yelp and Google Places, instead of manually entering direct quotes sourced to the original review. If customers can view reviews of the products you are selling, without having to leave your website, you will increase your chances of making a sale.

Share your positive reviews on Facebook and Twitter and thank reviewers publically.  If you visit Yelp, Google Places, and most other review sites, you will find a share button, allowing you to instantly tweet or post your latest review.

Make sure that you create a profile for your business on any major review website that allows businesses to include contact information. They will often ask for the URL to your homepage, and possibly allow additional URLs. This helps generate high-quality backlinks to your website, increasing your search engine optimization and search rankings.

How to Get More Customers to Write Reviews

Before you can have tons of positive reviews, you need customers to write these reviews. There are several methods for enticing a customer to leave a review of your products or services.

You can offer a special offer or the chance to win a digital coupon. This gives the customer incentive to leave a review, without giving them a hard sell and pushing them into leaving a false review.

Another option for acquiring reviews, for your own feedback, is to ask for reviews of your products or services, as a customer places an order. Include a section in the checkout area asking if the consumer would like to complete a short review of the product. If you create your own review or feedback form, make it as simple as possible, with a minimal amount of fields to fill in.

You could also follow up sales with a targeted email list. If you allow targeted customers to opt-in to an emailing list, to receive promotional offers and newsletters, devote a section of your targeted email campaign to offering insight into new products while asking for reviews of the last product or service that they purchased from your website.

However you go about getting reviews, you should never pay for reviews. Not only is this frowned upon, in many industries and regions it is fraudulent. Instead, you can offer promotions or coupons, request reviews during check out, and target past customers through targeted email lists.

How to Integrate Customer Reviews into Your Social Strategy

Having a solid social strategy is a must in the modern business world. The majority of internet users spend most of their time browsing their favorite social media platform. People share news, reviews, and information with their friends and family all the time. It is another form of word of mouth marketing.

In addition to sharing your reviews on social media platforms, as previously mentioned, there are other ways to integrate customer reviews into your social strategy. Facebook includes a review section for business, where customers can leave comments. Ask for honest feedback from your clients. Always remember to display the good and the bad. This shows that you trust consumers to make the best decision for their own needs, when shopping for a product or service they need.

With most social media platforms, you can set a notification to receive an email any time the name of your profile is mentioned in a post or tweet. Check these notifications, once per day, and reshare or retweet the positive mentions and reviews.

Make the Most out of Customer Reviews

Start taking advantage of customer reviews in order to get new business. Show customers that you care about their thoughts on your products or services. Display reviews on your website, including the pages where you offer product or service information. Make it easy for customers to find reviews on your website, so that they do not have to search elsewhere.

Integrate customer reviews into your social media strategy. Encourage your customers to leave reviews on review websites, Facebook, and Twitter. Pay attention to bad reviews and make changes to your products or services if necessary. Never respond negatively to a bad review, but feel free showcase positive reviews on your site or social media.

Online reviews are determining factor in search engine rankings and they are new form of word of mouth marketing. Stick with these tips, and continue learning how to make the most out of your customer reviews.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

DIY SEO Audit in 10 Steps For Local Business

 

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website SEO audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website.

The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit.

#1 Search Your Business

The first step in this DIY SEO audit is to search your own company, using Google Search. If you search specifically for your business, your website should be the first result. Look at what other references come up in the search, including customer reviews and any articles or websites that mention your company.

#2 Setup a Webmaster Tools Account

If you have not already done so, set up a Google Webmaster Tools account. This will allow you access to a variety of statistics related to your search engine optimization, including security issues.

When you performed your business search, if you noticed any results that include the message “this website may be hacked”, then you may have a security problem. Take a look at the security issues section in your Webmaster Tools account, for more details.

After you have resolved your security concerns, submit a request for Google to re-evaluate the security of your website, so that the warning messages can be removed from search results for your web pages.

#3 Remove Dead Links

Using good link structure on your website helps ensure better navigation for users and for search engine crawlers. Dead links, which are links that are not active anymore, can lower your SEO and your search engine result rankings. A dead link can also cause a visitor to leave your website and go to your competition.

Use a free tool, or online resource, to check your website for dead links. These programs will scan your website, visiting every link on your website, and determining if there are any dead links. Remove any external links that go to a web page that is no longer active.

#4 Add Redirects

If you have an internal link that results in a 404 error, then consider adding a redirect. This will help ensure your visitors are still able to reach the pages on your website, when the old URL is linked on another website or comes up in a search engine result.Using a 301 redirect, you are informing search engines that the web page has been permanently moved and not deleted.

#5 Check Your Title Tags

Title tags are the default titles that appear in search engine results and at the top of the browser window when a web page is opened. Check your title tags, either using your website editor software, your databases, or whichever option you have for editing your web pages. Try to use your main keyword at the beginning of your tag. Keep your title tag to a limit of 70 characters or less, but do not make them too short.

#6 Check Meta Descriptions

After checking your title tags, check your Meta descriptions. These descriptions are also used by search engines when gathering results. Follow the same principles for writing a good title tag, but with a 155 character limit. Do not use special characters and try your best to describe your web page in a unique way.

#7 Include Image Tags

Search engines cannot “see” your images, when crawling your website. Every image on your website should include an ALT text tag. This tag will contain a short description of what the content of the image is. Limit yourself to 100 characters and use unique keywords that are relevant to the image and your web page.

This tag was originally intended to help people with browsers that cannot load images and blind people that use voice to text for reading web page content. It has now become a major SEO factor, when determining search engine rankings.

#8 Check for Mobility Issues

The use of mobile devices has increased dramatically in the past decade. More people are relying on their smart phones and tablets to browse the web. If your website is not mobile-friendly, then you could end up losing a lot of the traffic to your website. Also, Google and other search engines have begun using mobility as a factor in creating SEO scores.

Google has their own tool that you can use to check for mobility issues. After checking a web page on your site, this tool will provide you with tips and suggestions for editing your code for better mobility. You can find this tool by going to your Google Webmaster Tools account.

#9 Avoid Duplicate Content

While everyone knows that it is a bad idea to copy content from other sources, there may be occasions where you end up duplicating your own content. Whether this is due to the updating of a blog article, the creation of a second page offering similar information, or any other cause, you should let Google know which page is the preferred page.

Add Meta data containing a canonical link to the preferred page. When a search engine comes across this Meta data, they will understand that this is not a duplicate page. You will need to add this information yourself, using whichever method you normally use for editing Meta data on your website.

#10 Update Your Sitemap

Every website should have a sitemap. This is an xml file that contains links to the pages on your website. You can have separate xml files for different categories of pages on your site or a single sitemap file containing all links. If you do not already have a method of creating a sitemap, there are several free resources available online for building a free sitemap. Whenever you update a page or add a new blog article, your sitemap should be updated and submitted to search engines using Webmaster Tools.

After performing all 10 of these tasks, you should have a much better idea of your current search engine optimization. Your own DIY SEO audit is something that you should perform at least once per month, to monitor changes to your SEO and make sure that you are continuing to do everything that you can to boost traffic and increase your search engine rankings.

If you liked this post, please share it.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Meaningful Blog Posting Can Lead To New Affiliates And New JV Partners Who Can Help Increase The Amount Of Targeted Traffic To Your Website

Meaningful Blog Posting Can Lead To New Affiliates And New JV Partners Who Can Help Increase The Amount Of Targeted Traffic To Your Website

Forum marketing can be a great free way to increase the amount of targeted traffic to your site, being that you get to put a link to your product offer sales page or main website in the signature link every time you make a post on that site. However, participating in forums can also lead to indirect ways to increasing the amount of targeted traffic to your website.

Forums usually consist of people interested in a specific topic or niche; that’s why they frequent the forum on a regular basis and contribute there frequently. It’s likely that these contributors are experts in that niche or industry.

By posting regularly to such forums, you will be advertising yourself as a person who is an expert in that niche or industry. It’s likely that forum members who are intrigued by the information in your posts will not only visit your website and consider your product offer, but will also likely consider joining your affiliate program and even asking you to join them in joint ventures, which will only increase the scope of your business messages and the ability for you to reach more of your target market, leading to you getting more targeted traffic to your website.

This is why it’s important to provide meaningful posts that other forum members will find useful and not just agreeing with someone else’s position without elaborating on your own viewpoint. Forum members will be on the lookout to increase the profitability of their businesses; finding another capable marketer in their niche or industry will go a long ways toward increasing their own profitability.

For more information on getting targeted traffic to your website, check out “Traffic Tactics.”

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

You CAN Learn to Promote Your Business for Nothing!

When you run your own business, there are a lot of different things to get done. Odds are good you won’t be perfect at all of them. There will likely be plenty of things you don’t know how to do at all.

The problem for a lot of small business owners who serve as solo-preneurs is there isn’t enough time or money to do everything that needs to be accomplished. It may be most cost effective to outsource some of the things you don’t know. One thing you can learn to do is promote your business – and it doesn’t have to cost you any money.

One of the best ways to promote your business is to get your website listed higher in the search engine results pages so web surfers can find you. Here are some tips to help you do that without paying a high dollar SEO expert.

What is the Question Your Customer is Asking?
When people surf the Internet, they are looking for the answer to a question. Your marketing plan needs to be based on what that question is and how your business provides the answer for the customer.

Typically, when someone starts an Internet search, they type in a few words about their question or problem. For example, if they are searching for a new bed, they will probably type in “beds” or maybe “queen-sized beds.” They might type in ‘mattresses” or “mattress sets.”

Your job is to figure out which terms they are using and then line up your website and marketing materials with those words or phrases. This is known as “keyword research” a necessary component of Search Engine Optimization or SEO.

Keyword Research Tells You the Question
The Internet provides many different tools you can use to conduct keyword research. Many of them are free, including many webmaster’s favorite, Google Keyword Tool.

With a keyword tool, you type in the word or words identifying your industry, business or product, you will see how many times each particular word or phrase is searched for on a daily, monthly and annual basis.

You will also get something at least as valuable and maybe more. You will get a list of up to 100 related keywords. These related keywords will also show the statistics for how often they are used as search terms. You can then take some of these keywords and incorporate them into your web copy, blog posts and articles used in your marketing funnel.

It’s important to choose a limited number of these keywords. Don’t try to gear your copy to dozens of keywords or it will end up without enough focus to do you any good. Instead, choose just a couple for each piece you write.

Try to use keywords listed high in the daily search list, but keep in mind the competition for some of the most popular terms. Type your keyword into Google Search and take notice of how many hits show up on the upper right corner of the results page. If your most popular keyword results in several million hits, your best bet may be to move on to another keyword choice on the list.

Use Your Keywords Strategically It matters where you place your keywords in your copy. The title, page headers and the first paragraph of your copy are extremely important locations for your keywords. Don’t just stuff your keywords haphazardly throughout your copy, however. The number one way to gain rankings in the search engine results pages is by writing excellent copy that incorporates your keywords naturally.

These guidelines are just the tip of the SEO iceberg. You can learn to promote your business on the Internet for free and SEO techniques are one important strategy to help you do so successfully. See SEO STRATEGIES for details

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Your Sales Funnel: Your Plan To Succeed

Create Your Sales Funnel.
Business isn’t just good luck and timing. It’s also about careful business planning. Part of that planning involves the careful design and implementation of your sales funnel. This is the strategy you put in place to collect the random visitors that come to your site and convert them into paying customers. A carefully crafted sales funnel can help you make your own luck and give you a great start to succeed in your online business.

The elements of good sales funnel are:

 Identifying Your Sales Prospects – First, you have to separate the wheat from the chaff, the paying customers from the freeloaders. This isn’t too hard to do if you can simply get people to identify themselves with clever introductory offers. Once a purchase is made, no matter how small, you know that this is someone open to your products and services.

 Ask For The Sale – Don’t be afraid to ask for a sale! Once you’ve identified potential customers, start to make them offers that they can’t refuse. Most of online marketing is being able to present your products in irresistible offers that appeal to your demographics.

 Create Your Own Sales Opportunities – Don’t just include sales copy on a sales web page, but also in other areas from your thank you page to ingenious email and newsletter links. If you start paying attention to when and how to market your prospects, you will eventually increase your bottom line.

 Give Your Customers Choices – Maybe your customer prefers to see a video rather than buy an ebook. Offering different formats is one way to offer different choices. Another way is to offer the same product, but with varying complexity so that they can try out a cheaper and simpler version first. Later, if they want upgrade they will know what to expect.

This graduated way of finding your potential customers, making sure you ask for the sale, and increasingly marketing them over a period of time will give you good results in business. It will be a proven way to gradually build your customer base and increase your customer loyalty year after year.

For More Information about Sales Funnel Visit Click Here

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Differences Between Targeted And Untargeted Traffic

Targeted And Untargeted Traffic:
To succeed in online business, you need many elements:

– Domain Name
– Dedicated Web Hosting
– Reliable Autoresponders
– A Consistent Flow Of Traffic
– Convincing Sales Copy
– Etc.

Regarding the traffic element mentioned above, this is critically important to your online success. Without traffic coming to your website, it won’t matter if you have any or all of the other elements, as no one will know about your website and learn of your product offer.

However, there is a specific type of traffic that will greatly increase your chances at online success, and that type of traffic is known as “targeted traffic.”

Targeted traffic is where the traffic that comes to your web page is interested in your product offer from the moment he/she arrives at your web page. Conversely, “untargeted traffic” is where the traffic that comes to your web page is not interested in your product offer from the time he/she arrives at your web page.

Naturally, it will be much easier to convert targeted traffic into buyers than it would converting untargeted traffic into buyers. Targeted traffic will have an initial interest in a product or service you are offering; they may even have come to your website because they were specifically looking for something similar to what you are offering.

Untargeted traffic will likely have just stumbled onto your website by accident, perhaps confusing your domain name with something else they were looking for or thinking your website would be about something else. When they get to your web page, they will likely leave just as quickly because the subject matter you are dealing with does not interest them.

For more information on achieving targeted traffic to your website, check out our Traffic Tactics. Reliable Autoresponders

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Traffic Is Essential To Succeeding Online

Traffic Is Essential To Succeeding Online:

Due to the hard economic times of today, including the lack of jobs and the continuous layoffs from companies, even if you’ve worked at those companies for 10-20 years, many people look toward the Internet to help them make ends meet and even provide the financial independence they never could seem to get from their offline occupations.
Their thinking is that if they can establish their own online businesses, they will be the ones in charge and working toward making themselves financially independent, not someone else. And being that many of the online “gurus” tell them that many people are doing it pretty easily, they think, “If they can do it, I can do it too!”

However, many people don’t realize when they try to get started online that it is not as easy as many of the “gurus” say it is. They don’t realize that you need a domain, dedicated web hosting, reliable autoresponders, and a product or service to sell. And that’s just for starters!

Even if you have all that, you’ll still need to get people to your web page to consider your product or service, and at the very least, get them to sign up to your list so you can follow up with them until you gain the sale. In other words, you’ll need traffic, and preferably, targeted traffic to visit your web page continuously if you are going to gain the sales and the financial independence you desire online.

For more information on achieving targeted traffic to your website, check out WEB TRAFFIC TRAINING

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Why Your Sales Funnel Is Essential

Why Your Sales Funnel Is Essential

When you’re filling a container with a spout, you have to use a funnel to make sure that you guide the liquid from one area to another and capture it where you want it. Similarly, a sales funnel captures the enormous potential of Internet traffic and directs it to make sales for your products and services. Without a plan for capturing visitors to your site and converting them into paying customers, you will spend enormous amounts of time creating new customers and convincing them to buy instead of harvesting the flow of potential customers already on your site.

Sales funnels allow you to identify paying customers, begin to build a trusting relationship with them, and eventually help them to make the decision to buy from you. Without a sales funnel, you miss many opportunities to engage your visitors into a relationship with you that can create profit for you and help them solve whatever dilemma has brought them to your site.

find our more at mmpmarketngonline.com/clickfunnels

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS